About us

ELTEK Multimedia is the largest system integrator and provider of expertise solutions in the Audio, Visual, Automation and IT & Communications fields in Romania and the Balkan region. The company is member of AVITECH Group, with over 20 years of experience.
ELTEK Multimedia SRL is a Romanian company owned by AVITECH (92%), Andi Segal (CEO, 4%) and Andrei Dobrica (CTO, 4%). ELTEK deals with the import, marketing and installation of equipment, design and integration of low-current systems, and related maintenance and technical support in the Audio, Visual, Lighting, Automation, IT & Communications fields.
Having been active for over 20 years, our team has developed and fitted over 2000 meeting and conference rooms, show rooms, cinemas, sports venues and command and control centres.
In Romania, ELTEK represents one of the most important manufacturers in the global industry such as Ateis, Biamp, Crestron, Kramer, LG, Meyer Sound, NEC, QSC, R&M, SHURE and SMART Technologies.
Our company provides its solutions and services in the whole of Romania, and in the Balkan region, by means of its own team of engineers and technicians and with its network of local partners and collaborators.

Proven experience

We have over 20 years of proven experience in the provision, installation, integration and maintenance of professional A/V, IT & Communications systems and equipment.

Verified skills

We have a team of over 30 engineers and technicians that are specialized and certified by the manufacturers for the installation and configuration of the equipment that we provide.


The quality of our solutions, equipment and services, and the care towards clients and partners are the main strengths that have allowed us to remain the leader in the industry.

We have the technical capacity to integrate all systems and installations associated with the pro A/V and IT&C fields, and the resources that are required to successfully manage any type of project, regardless of its complexity.
The experience in the design and integration of electrical installations, security, safety and automation systems for buildings, IT & Communications infrastructure, which was acquired at and transferred from the AVITECH Group, enables our company to easily internalise the innovating technologies and to quickly adapt to the latest trends and challenges in the business environment. Thus, the solutions provided by ELTEK are customised, and always comply with the highest quality standards, technical needs and budget constraints imposed by our clients, be it multinational corporations, national companies, organizations, state institutions or local administration units.

  • slide
  • slide
  • slide
  • slide
  • slide

Our team

Andi Segal

CEO, Partner

Andrei Dobrica

CTO, Partner

Viorica Pintiala


Roxana Tanase

HR Manager

Dragos Palalau

Marketing Manager

Daniel Gheorghe

Key Account Sales Manager

Alina Dumitru

Distribution Channel Sales Manager

Vlad Borosan

Online Sales Channel

Marian Iancu

A/V Design Engineer

Viorel Biziru

Project Manager

Mihai Gheorghiu

A/V Design Engineer

Liviu Cioc

Technical Services Expert

Claudiu Szekely

Network Engineer

Robert Olteanu

Technical Services Expert

Marius Mardale

Pro Audio & Lighting Product Manager

Daniel Ionita

Technical Services Expert


AMX: AMX Certified Programmer
AVIXA: Certified Technology Specialist, Certified A/V Technologist
BIAMP: Audia, Vocia, Tesira Certified Programmer, Tesira Design & Installation
CHRISTIE DIGITAL: Phoenix Network, DLP & LCD Business Products, Digital Cinema - Solaria One
CISCO: Collaboration Architecture Specialization
CRESTRON: DMC-E, DMC-T, DMC-D, CTI - P101, CTI - 201, CTI - 301, CTI-SG
NEC: Touch Technologies, Perfect Signage Player
SHURE: Microflex Advance Training
SOLSTICE: Training & Certification Program
AUDINATE: Dante Certification Level 2